When buying gold how do you know which brands to trust? How can you ensure you don’t get short changed on weight or purity?

Last month, Jordan Eliseo discussed the London Bullion Market Association (LBMA) accreditation process. While the LBMA’s “good delivery” only covers 400oz bars which would be out of the reach of most investors, accreditation ensures that the refining and bar manufacturing processes of an accredited company is of the highest standard. As a result, investors trust that any of the smaller bars produced by LBMA refineries will be of the stated weight and purity. A list of accredited refineries can be found on the LBMA’s website here.