To coincide with Mental Health Week, our community partner LIVIN designed, implemented and unveiled the first of their billboards in an awareness campaign across Central and Northern Queensland.
Released across several locations, the first eight billboards were revealed as part of LIVIN’s commitment to spread mental health awareness throughout regional Queensland and other areas which don’t necessarily have the same access to resources that are available in the capital cities.
The billboard campaign is the perfect conversation starter.
“Putting the message out in the open is a way for the community to connect and to give those struggling in silence a voice through means that would otherwise not exist. This is powerful,” said LIVIN Co-Founder Sam Webb.
Having a presence that is big and bold is exactly what not-for-profit LIVIN is about. Through the powerful billboard campaign LIVIN is encouraging people who see the message to understand the goal is to speak up through their mantra #ItAintWeakToSpeak.
The stigma surrounding mental health is slowly being chipped away as more people see ‘mental health’ in an everyday environment, allowing them to better relate to the message.
LIVIN hope communities get used to hearing about and understanding that it is completely okay to speak up if they’re struggling.
The twelve-month partnership with Paradise Outdoor Advertising will see the billboards and the LIVIN message move around to different regions each month on a rotational basis, to reach as many people as possible.
“Securing a partnership with Paradise Outdoor Advertising is another important achievement for LIVIN. We now have the ability to reach a great number of people throughout regional Queensland. This is an initiative we know will positively impact a great deal of lives and this is something we hope to scale nationwide,” said LIVIN Co-Founder Casey Lyons.
LIVIN asks those who see the billboards to take a few moments to consider the message. Maybe it’s not you that is having a hard time but perhaps someone close to you who could benefit from a conservation.
Together we can all speak up and make a difference.